5-7 min read
Going global means localizing key pieces of your company’s content to be understood, relevant, and well-received by international customers. The content you localize can range from marketing collateral, to support pages, all the way down to in-app chat bots! The list goes on, really.
To guarantee that the […]
5 min read
With so much going on in our industry from the tech, to the translators, to M&A activity, it can be tough to pinpoint a single source of truth for all of your localization news. Relying only on one source means you’re bound to miss something.
In an attempt to help you stay up-to-date with all things localization, […]
In our last blog post, we described how you can measure the impact of your localization efforts using several Customer Success metrics – one of which was NPS Score. NPS stands for Net Promoter Score, and it measures how likely a customer is to recommend your product to other people. Generally, NPS scores are used to gauge […]
Customer Success is a huge opportunity for companies to grow existing revenue, retain customers for longer and ultimately, get them to buy more of your products in the future.
In our last blog post, we talked about the benefits of localizing key parts of your customer journey – starting from the behavior and mannerisms of […]
5 min read
There’s a new pressure to stand out throughout the entirety of a customer’s journey with a brand. Today’s customers have infinite options; from simple selections like ice cream brands, to increasingly complex business software offerings. The job of a customer success leader is to make sure customers have the best […]
5 min read
Most companies localize because they want to increase global sales by expanding into new markets. But the benefits of localization are far greater than simply maximizing sales. For starters, localization allows for your reps to appear more polished in front of prospects, stand out […]
5 min read
When thinking about global expansion for your business, consider this: 80% of the world’s population doesn’t speak English. In order to communicate effectively with locals around the world, you need to speak their language; go beyond translating your content and materials word-for-word and instead, localize. […]
5 min read
Image by Raw Pixel on Unsplash
Localization plays an integral role in a brand’s introduction into a new market, and ensures that your company’s product information and supporting content is accessible, localized, and well-received by customers across the globe.
Localization Project Managers (PMs) must communicate […]
Today I’m pleased to announce that we raised $9.5M in new funding led by Sequoia Capital. Bill Coughran, partner at Sequoia, will join our board. Our existing investors‒Redpoint Ventures, Zetta Venture Partners, and XSeed Capital‒all participated in the round.
Series A funding indicates two milestones in an enterprise […]
Neural Machine Translation is everywhere (and not just on this blog). Translators want to know how it will affect their livelihood, and internal localization managers want to know how they can make it work for their translation strategy. Whether you're looking to assess the business applications of neural machine […]
