In today’s highly digital world, customers have unlimited access to brands, products, and services worldwide. The global marketplace is now in the hands of consumers. In order to reach them, companies are prioritizing localized experiences more than ever before. In fact, nearly 90% of companies believe global experiences are a priority for them within their target markets. While translation is a great starting point to take your content and experiences from one language to another, sometimes a direct translation just isn’t locally relevant nor compelling enough. Sharing words is easy. The bigger challenge is sharing authenticity — and that’s where transcreation steps in.
Marketing and localization are playing increasingly important and collaborative roles in shaping global customer experiences. In fact, according to this year’s State of Global Experience Report, Marketing is the team most responsible for managing global experience. As the world continues to become more globally connected than ever, it’s no surprise that global marketing can have such a profound impact on the quality of customer experience a company or organization delivers.
2022 has proven to be a year full of fluctuation and change. Though some companies are experiencing growth and success, many are looking for ways to save money and prepare for a future of potential uncertainty.
Here at Lilt, we’re focused on providing the highest quality translations possible, and that requires a large professional network of translators. We've spent years building a community of experienced and quality translators, and we're excited to showcase the incredible individuals helping to lead the charge in building successful global experiences. Much like our Liltonian Spotlight series, we're sharing the backgrounds of the talented professionals in our community in our newest series, the Translator Spotlight Series.
What do the world’s biggest brands have in common? An intentional and tactical global standardization strategy. A global standardization strategy refers to standardized marketing messaging and campaigns across markets, countries, and cultures. When done correctly, a global standardization strategy creates a consistent brand experience for each and every customer exactly as intended. And without one, multilingual customers experience a fragmented and inconsistent buyer journey.
This month, we received two business awards, released our State of Global Experience 2022 Marketing Report, and launched a Memsource Connector! Read on to learn more about what we were up to in August.
The way consumers buy and make purchasing decisions is changing. With millions of products and services available at a click of a button, customers are now in control of who, when, and where they engage with eCommerce brands and companies. Oftentimes, language is one of the biggest differentiators.
Last year, we started a series highlighting the amazing Lilt employees (or Liltonians, as we like to call ourselves). We’re excited to continue that series this year with some of our team members helping to pave the way for a multilingual global future. Get to know more about the faces behind the work, their backgrounds, what makes them tick, and what makes Lilt the place for them.
Welcome to July’s newsletter! This month, we hosted a Zendesk Connector webinar demo, published an award-winning research paper, and announced our newest official partnership! Read on to learn more about what we were up to.
