5 min read

If you’re preparing to bring your company into a new market somewhere across the globe, you need to make sure that all of your customer-facing materials are localized for your new audience. The first time you localize, you’ll probably realize that there’s a lot of material that needs translating! From marketing […]

Left to right: Zack Kass (VP Revenue), Paula Shannon, Spence Green (CEO), John DeNero (Chief Scientist)

We're excited to announce the addition of Paula Shannon as an advisor, effective March 16. Lilt's mission is to make the world’s information more accessible to everyone, regardless of where they were born or what language […]

Partnership fuels company growth and enables U.S. government agencies to translate materials accurately and quickly.

5-7 min read

Going global means localizing key pieces of your company’s content to be understood, relevant, and well-received by international customers. The content you localize can range from marketing collateral, to support pages, all the way down to in-app chat bots! The list goes on, really.

To guarantee that the […]

5 min read

With so much going on in our industry from the tech, to the translators, to M&A activity, it can be tough to pinpoint a single source of truth for all of your localization news. Relying only on one source means you’re bound to miss something.

In our last blog post, we described how you can measure the impact of your localization efforts using several Customer Success metrics – one of which was NPS Score. NPS stands for Net Promoter Score, and it measures how likely a customer is to recommend your product to other people. Generally, NPS scores are used to gauge […]

Customer Success is a huge opportunity for companies to grow existing revenue, retain customers for longer and ultimately, get them to buy more of your products in the future.

In our last blog post, we talked about the benefits of localizing key parts of your customer journey – starting from the behavior and mannerisms of […]

5 min read

There’s a new pressure to stand out throughout the entirety of a customer’s journey with a brand. Today’s customers have infinite options; from simple selections like ice cream brands, to increasingly complex business software offerings. The job of a customer success leader is to make sure customers have the best […]

5 min read 

Most companies localize because they want to increase global sales by expanding into new markets. But the benefits of localization are far greater than simply maximizing sales. For starters, localization allows for your reps to appear more polished in front of prospects, stand out […]

5 min read

When thinking about global expansion for your business, consider this: 80% of the world’s population doesn’t speak English. In order to communicate effectively with locals around the world, you need to speak their language; go beyond translating your content and materials word-for-word and instead, localize. […]