Lilt Labs

Learn and explore everything you need to know about global experience

July '22 Lilt Updates

5 Minute Read

Welcome to July’s newsletter! This month, we hosted a Zendesk Connector webinar demo, published an award-winning research paper, and announced our newest official partnership! Read on to learn more about what we were up to.

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Why Financial Services Need Global Experience to Win in 2022

4 Minute Read

In today’s digital world, building trust is one of the most important ways that companies in the financial industry can win new customers. That said, trust requires brands to connect and communicate in a way that all customers can understand and feel certainty with.

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June '22 Lilt Updates

5 Minute Read

Summer has been all sorts of fun at Lilt! This month, we hosted a State of GX Report webinar, were listed in the 2022 GartnerⓇ Market Guide, and shared our recent approval for ISO certifications! Read on to learn more about what we were up to in June.

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A 5-Step Checklist For Successful Website Localization

8 Minute Read

Although it’s less frequently discussed than other big hitters like design and promotion, language is a major factor in fulfilling your website’s potential for optimal customer engagement.

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Translator Community Spotlight: Meet Hiromi Katsumoto

4 Minute Read

Here at Lilt, we’re focused on providing the highest quality translations possible, and that requires a large professional network of translators. We've spent years building a community of experienced and quality translators, and we're excited to showcase the incredible individuals helping to lead the charge in building successful global experiences. Much like our Liltonian Spotlight series, we're sharing the backgrounds of the talented professionals in our community in our newest series, the Translator Spotlight Series. 

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Best Ways to Localize Product Content for Your Global Markets

4 Minute Read

Every global customer is now online and searching — which means that almost every product and service is also online. So, in order to stand out from the noise, it's important for companies to have a global experience strategy that considers how to make all touchpoints, including your product, multilingual. Why is it important to do? When it comes to the competition, localizing your product content is one of the best ways to educate global customers on your offering, how it works, and why it’s different from your competitors. In fact, 56% of customers say having product information in their native language is more important than price at the purchasing stage.  In this blog, we’ll be discussing the best ways to localize your content to reach and engage with your global markets.

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Why SEO Matters for Global Experience

5 Minute Read

93% of all digital customer experiences begin with search engines. And since every modern customer is now online and searching, the biggest challenge for many businesses is figuring out how to build a global experience that stands out from the competition.  The solution? Search Engine Optimization (SEO). But what exactly is SEO? In simple terms, SEO is the process of increasing your website and content visibility through organic search results in search engines, such as Google and Bing. A successful SEO strategy will drive traffic to your website and help your content rank higher in search engine results pages, both of which can significantly improve your global customer experience.

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Dive into the 2022 State of Global Experience Report: Webinar Recap

4 Minute Read

Online consumers are exposed to infinitely more companies, products, and services than ever before. The catch? They all speak different languages. As digital globalization continues to connect brands with people, language defines how (and if) companies can communicate with customers. In our webinar, Dive into the 2022 State of Global Experience (GX), Paula Shannon, Chief Evangelist at Lilt, uncovered important findings on digital strategies, trends, and best practices from over 1800 professionals managing global customer experiences at their companies.

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Global Experience (GX) 102: Why Your Product Strategies Need to be Global

5 Minute Read

This week, we’re exploring why and how GX can optimize your product strategies. In today’s digital global market, one of the most important aspects of optimizing product reach and functionality is localization. Without it, customers have little to no opportunity to understand let alone engage with your product.

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