As we look back on the last months of summer, we’re proud to have welcomed Lilt’s first CMO, announced our newest Dual method Connectors, and shared exciting resources to maximize your localization ROI. Read on to learn more about what we were up to this month.
Your company has probably mastered your customer journey…in English. But what about your global customers who don’t speak English as their first language? Are their experiences on par with those within your borders? If the answer is no, your brand needs a transnational strategy to improve the customer experience.
In today’s digitally-connected world, the key to multinational success is localization. In fact, nearly 90% of companies believe Global Experience (GX) is a priority for them within their target markets. And in order to meet these growing demands, it’s extremely important to be able to build and scale an efficient global experience program. However, scaling your program into new markets and languages can be a heavy, expensive lift. And with so many new technologies and platforms in the market, it can be hard to identify which localization tools are worth investing your time and capital in. To help, we’ve compiled a list of three scalable, cost-saving technologies that will successfully ready your global teams and localization campaigns.
In today’s highly digital world, customers have unlimited access to brands, products, and services worldwide. The global marketplace is now in the hands of consumers. In order to reach them, companies are prioritizing localized experiences more than ever before. In fact, nearly 90% of companies believe global experiences are a priority for them within their target markets. While translation is a great starting point to take your content and experiences from one language to another, sometimes a direct translation just isn’t locally relevant nor compelling enough. Sharing words is easy. The bigger challenge is sharing authenticity — and that’s where transcreation steps in.
Marketing and localization are playing increasingly important and collaborative roles in shaping global customer experiences. In fact, according to this year’s State of Global Experience Report, Marketing is the team most responsible for managing global experience. As the world continues to become more globally connected than ever, it’s no surprise that global marketing can have such a profound impact on the quality of customer experience a company or organization delivers.
2022 has proven to be a year full of fluctuation and change. Though some companies are experiencing growth and success, many are looking for ways to save money and prepare for a future of potential uncertainty.
Here at Lilt, we’re focused on providing the highest quality translations possible, and that requires a large professional network of translators. We've spent years building a community of experienced and quality translators, and we're excited to showcase the incredible individuals helping to lead the charge in building successful global experiences. Much like our Liltonian Spotlight series, we're sharing the backgrounds of the talented professionals in our community in our newest series, the Translator Spotlight Series.
What do the world’s biggest brands have in common? An intentional and tactical global standardization strategy. A global standardization strategy refers to standardized marketing messaging and campaigns across markets, countries, and cultures. When done correctly, a global standardization strategy creates a consistent brand experience for each and every customer exactly as intended. And without one, multilingual customers experience a fragmented and inconsistent buyer journey.