The COVID-19 pandemic is shaping up to be one of the most influential experiences that most individuals and businesses have ever encountered. On one side, it’s changed the way consumers interact with companies. On the other, it’s transformed the way companies operate and plan for the future.
Telling your company’s story is no small feat. To succeed with content marketing, you have to consider your target audience, locales, brand voice, content types, publication calendar, distribution strategy, marketing goals - and more!
In the last few decades, machine translation has become more and more common as a tool to improve speed and reduce cost for companies scaling localization programs. The process itself has helped to make large amounts of the world’s content available for people outside of the target language audience.
Here at Lilt, we’re focused on providing the highest quality translations possible, and that requires a large professional network of translators. We've spent years building a community of experienced and quality translators, and we're excited to showcase the incredible individuals helping to lead the charge. Much like our Employee Spotlight series, we're sharing the backgrounds of the talented professionals in our community in our newest series, the Translator Spotlight Series.
Rolling out your product or service globally is an exciting endeavor. After all, localizing your business can boost your sales, give you a competitive advantage, and expand your brand recognition and searchability. You’ll also build rapport with new customers - in fact, 75% of users prefer to buy products in their native language (not to mention in their local currency), so localization can have a big impact on company reputation.
Here at Lilt, we’re passionate about helping localization leaders tackle big challenges and move the industry forward. Internally, we’re just as focused on building a culture of inspiring and motivated individuals to help build the foundations to make that a reality. In our Employee Spotlight series, we’re excited to highlight the talented Lilt employees (or Liltonians, as we like to call ourselves) that have helped us get to where we are now.