We often think of localization as tailoring a product to sell in a target locale. But what about the process of shipping and manufacturing that product?
SAN FRANCISCO—July 26, 2021—Lilt, the modern language service and technology provider, today announced it has been selected as an Organization of the Year by the Business Intelligence Group in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.
People ≠ dictionaries.
Many companies don’t think too much about translation - until it goes wrong.
Machine Learning Language: How AI Can Speed Up Your Localization
When Mercedes Benz first entered the Chinese market, they initially used the Chinese translation bensi for their brand name.