Customer Success is a huge opportunity for companies to grow existing revenue, retain customers for longer and ultimately, get them to buy more of your products in the future. In our last blog post, we talked about the benefits of localizing key parts of your customer journey – starting from the behavior and mannerisms of your Customer Success folks, all the way down to your in-app chatbots. Essentially, localization helps your CS team deliver on the promise of a great experience for all of your customers around the world.
Creating an ROI model for localization is a pain point for many organizations. We’re dedicated to helping solve this problem and have written a complete guide on the very issue. You can get your free copy here. First, we wanted to spend some time dissecting the complications of localization and ROI.