The pandemic has dramatically increased the demand for companies to digitally transform. Now more than ever, businesses and consumers are moving towards a digital-first approach. And while companies are embracing new digital strategies to increase content creation and user engagement, not all are thinking about the full end-to-end customer journey through a global lens. The result? Customers around the world face fragmented and inconsistent online experiences.
Last week we introduced our newest blog series by diving into the must-knows and 101 basics of Global Experience (GX). In that post, we mentioned a number of proven ways a thoughtful multilingual GX strategy can optimize your digital customer experience. Now, we’re going to take a step further and explore why and how GX can take your marketing, brand, and growth strategies to the next level.