In our last blog post, we described how you can measure the impact of your localization efforts using several Customer Success metrics – one of which was NPS Score. NPS stands for Net Promoter Score, and it measures how likely a customer is to recommend your product to other people. Generally, NPS scores are used to gauge the overall satisfaction customers have with your brand and the likelihood that they’ll stick around.
Every global customer is now online and searching — which means that almost every product and service is also online. So, in order to stand out from the noise, it's important for companies to have a global experience strategy that considers how to make all touchpoints, including your product, multilingual. Why is it important to do? When it comes to the competition, localizing your product content is one of the best ways to educate global customers on your offering, how it works, and why it’s different from your competitors. In fact, 56% of customers say having product information in their native language is more important than price at the purchasing stage. In this blog, we’ll be discussing the best ways to localize your content to reach and engage with your global markets.