Who runs the world? These days, it's eCommerce. Today about 27% of the world’s population shops online – though this number grows every year.
In today’s digital-first age, the customer is in control of when, where, and how they engage with companies. And often, the best customer experience wins. But what does it mean to have the best customer experience? For many customers, it all begins with language. In fact, 65% of global customers prefer content in their language, even if it's poor quality.