With more and more people looking to access information and participate in world events, companies are beginning to bring more of their content online. Localization is a term common to many of those companies as they start to grow and expand business across the world.
The pandemic has dramatically increased the demand for companies to digitally transform. Now more than ever, businesses and consumers are moving towards a digital-first approach. And while companies are embracing new digital strategies to increase content creation and user engagement, not all are thinking about the full end-to-end customer journey through a global lens. The result? Customers around the world face fragmented and inconsistent online experiences.