Ecommerce opens your business up to a global marketplace, providing you with a website to drive your brand awareness and conversion rates. But getting sales from a massive potential customer base with linguistic and cultural differences can seem almost impossible. That’s where localization steps in. Localization adapts your products, services, content, and branding to resonate with individual markets. It makes your business relevant to your target audiences by addressing cultural nuances, linguistic differences, and local customs. It's a vital strategy to build stronger relationships, extend your brand influence, and increase your growth in both existing and new markets. For ecommerce brands, localization can be a big differentiating factor that helps new audiences feel more connected than ever. Let’s take a deeper dive into localization for ecommerce.
We take translator feedback about our app very seriously. Which is why when we started looking at how to improve our editor, we combed through all of your suggestions and requests from the past year. We were looking to solve some big pain points that many of you pointed out as hindrances to your productivity. After much hard work, translators and project managers were invited to test out the new features and interface. We listened to feedback, made adjustments and tested some more. The result is a new editor designed to save you heaps of time. It’s quicker, smoother and more efficient so you can accomplish more than ever before! We really hope you like it. Keep reading to take a tour of the newest features we’ve added that will make your life a whole lot easier.