This week, we’re diving into why and how GX can optimize your customer support and experience strategies. According to this year’s State of Global Experience Report, the highest impact customer touchpoint is customer support. However, only 60% of respondents believe their company is effectively localizing it.
With advancements in technology and widespread access to the internet, the global marketplace has become accessible from almost anywhere. Global consumers can now shop for products and services from anywhere in the world, at the touch of their fingertips. With an almost endless number of purchase options and choices, consumers are increasingly discerning and are more likely than ever to choose brands that offer an outstanding customer experience in their own language. In fact, 87% of multilingual customers won’t buy from an English-only website.