Customer Success is a huge opportunity for companies to grow existing revenue, retain customers for longer and ultimately, get them to buy more of your products in the future. In our last blog post, we talked about the benefits of localizing key parts of your customer journey – starting from the behavior and mannerisms of your Customer Success folks, all the way down to your in-app chatbots. Essentially, localization helps your CS team deliver on the promise of a great experience for all of your customers around the world.
In today's digital world, providing multilingual support is mandatory for global enterprises to create successful customer experiences. In fact, according to a recent report, the highest impact customer touchpoint is customer support. However, only 60% of professionals believe their company effectively localizes it.