These days, most people in the world are familiar with Google Translate. Many have used the platform or a similar piece of language translation technology. And there’s no surprise as to why - just 15 years ago, simple tasks like reading restaurant menus while traveling required a phrase book. But now you can use an app on your cell phone to accomplish the same task with incredible computing power.
The gaming industry is home to hundreds of millions of users worldwide. But as game developers are based in certain regions and locales, the challenges they face when preparing a game for launch start to mount. As a result, they often rely heavily on localization to ensure that their games are primed for international success.