Customer Success is a huge opportunity for companies to grow existing revenue, retain customers for longer and ultimately, get them to buy more of your products in the future. In our last blog post, we talked about the benefits of localizing key parts of your customer journey – starting from the behavior and mannerisms of your Customer Success folks, all the way down to your in-app chatbots. Essentially, localization helps your CS team deliver on the promise of a great experience for all of your customers around the world.
5 min read If you’re preparing to bring your company into a new market somewhere across the globe, you need to make sure that all of your customer-facing materials are localized for your new audience. The first time you localize, you’ll probably realize that there’s a lot of material that needs translating! From marketing collateral, to web page design, legal contracts and even customer support teams you’re bound to have your hands full. But fear not! We’re letting you in on one of the greatest shortcuts to localization: work with translators who are experts in your domain.