The gaming industry is home to hundreds of millions of users worldwide. But as game developers are based in certain regions and locales, the challenges they face when preparing a game for launch start to mount. As a result, they often rely heavily on localization to ensure that their games are primed for international success.
Global expansion is often one of the most impactful and effective ways to grow an organization. As a result, in recent years, many organizations are starting to rely more and more on localization to expand. After all, you can’t truly understand or excel in international markets without a localization strategy.