This past year has thrown the world into a new state of “normal”, with companies and employees both struggling to catch up. The localization industry has been forced to change the way it operates, with new strategies, budgets, and technologies in play.
The pandemic lifestyle has shifted, and consumer spending has moved from in-person to online shopping. In the United States alone, there were nearly 210 million digital buyers in 2016. Since COVID-19 struck, that number has increased by nearly 10%.