Ever wonder what happens in the process of translation/interpretation “under the hood?” Let’s look at the mode of interpretation first. Cognitive processes that take place in a simultaneous interpreter’s mind and brain are intense and all happening nearly at the same time. Neurons are firing in all directions, igniting different cognitive processing circuitry. The brain is literally “on fire,” as a Russian cognitive scientist puts it. Consecutive interpreting is different from simultaneous from the perspective of the cognitive science, in that the stages of conversion of meaning and reproduction are delayed from the stage of intake and deciphering of the message. That does not, however, make the process easier.
In our last blog post, we described how you can measure the impact of your localization efforts using several Customer Success metrics – one of which was NPS Score. NPS stands for Net Promoter Score, and it measures how likely a customer is to recommend your product to other people. Generally, NPS scores are used to gauge the overall satisfaction customers have with your brand and the likelihood that they’ll stick around.