5 min read There’s a new pressure to stand out throughout the entirety of a customer’s journey with a brand. Today’s customers have infinite options; from simple selections like ice cream brands, to increasingly complex business software offerings. The job of a customer success leader is to make sure customers have the best all-around experience with your brand, so that they not only choose you, but stay with you long-term.
Customer Success is a huge opportunity for companies to grow existing revenue, retain customers for longer and ultimately, get them to buy more of your products in the future. In our last blog post, we talked about the benefits of localizing key parts of your customer journey – starting from the behavior and mannerisms of your Customer Success folks, all the way down to your in-app chatbots. Essentially, localization helps your CS team deliver on the promise of a great experience for all of your customers around the world.