Happy Translator’s Day, my fellow Translators and Interpreters! On this day, I would like to recognize and commend fellow translators for the work we do and what it requires, and address any layperson’s misconception that a fluent bilingual may as well serve as a qualified translator. That this is not so may be so (painfully) obvious to us, but the confusion persists. Translation and interpretation are very specific skills which, just like any specialized capability, requires certain cognitive and operational faculties. Some of these are: a quick aptitude for understanding complex and diverse subjects; an analytical mind, and extensive research ability — one has to analyze complex information, deduce what additional information they may need, and identify the resources of where and how to find it.
10 min read In our culture, we have a habit of pointing out the bad when it comes to multinational campaigns whether it be in the press, the media or online. But we’re taking the time to call out some of the good, too. More specifically, we’re shouting out the most well-executed, and widely successful global marketing campaigns we’ve seen to date.