--- title: "Using Research to Build the Future of Global Experience: Webinar Recap" description: In our recent webinar, we explored how innovative technology built on research and behavioral data can improve how companies build global experiences for customers. image: https://labs.lilt.com/hubfs/Untitled%20presentation%20(1).png --- - [Lilt.com](https://lilt.com/) - [Resources](https://lilt.com/resources) - [Lilt.com](https://lilt.com/) - [Resources](https://lilt.com/resources) ## Using Research to Build the Future of Global Experience: Webinar Recap ![](https://labs.lilt.com/hubfs/elly.jpeg) by Elly Lee April, 5, 2022 3 Minute Read - - - In today’s digital-first world, the best customer experience wins. However, building experiences that reach global customers is a challenging task — one that requires strategy, process, and the right technology.  In our [webinar](https://resources.lilt.com/webinar-using-research-to-build-the-future-of-gx?hsLang=en), Using Research to Build the Future of Global Experience, we explored how innovative technology built on research and behavioral data can improve how companies build global experiences for customers. Read on to learn more about:          - The current state of interaction between linguists and technology          - Why reducing pain points and implementing innovative technology improvements can             increase productivity          - How the right technology can make or break the global customer experience ### Scaling to Meet Demand It’s no secret that the volume of content is growing dramatically. Each year, companies are churning out more digital content than ever to reach new global audiences. And while human translators are essential to maintaining high-quality translations, they have limitations — this is where AI and machine translation can step in. With the help of technology, localizing your content is more efficient, streamlined, faster, and higher-quality. At the end of the day, these time-saving and cost-efficient tools are what will drive your company to the finish line to meet growing content demand and build successful global experiences.  ![Untitled presentation (1)](https://labs.lilt.com/hs-fs/hubfs/Untitled%20presentation%20(1).png?width=960&name=Untitled%20presentation%20(1).png) ### How Research Leads to Breakthrough Technologies The most effective technologies are those built around the needs of linguists. Understanding and analyzing linguists’ behavior through a mix of quantitative and qualitative approaches are critical to developing efficient tools and technologies. Data visualizations such as heat maps can help address linguist pain points when interacting with a platform’s interface.  By solving these roadblocks in technology, linguists can optimize efficiency, output, and word accuracy. With that, they can help companies translate content quicker, get to market faster, and ultimately reach their global audiences in a more streamlined way. ![Partner Spotlights- Customer Quotes 15 (1)](https://labs.lilt.com/hs-fs/hubfs/Partner%20Spotlights-%20Customer%20Quotes%2015%20(1).png?width=640&name=Partner%20Spotlights-%20Customer%20Quotes%2015%20(1).png) ### What's Next? As the world continues to adapt to a more digitally connected future, the way customers engage with brands and companies is completely changing. The entire customer journey is digital, and often, language is the missing component. And as the volume of global content continues to exponentially grow, it will become even more important for companies to think in terms of **global experience** and maintain a localization program that can grow and scale with increased global demand.  Looking into the future, successful companies will be those that build an engaging global experience and harness the research-backed technology and tools for their linguists and systems.   • • • Interested in learning more? [Watch the full webinar on-demand now.](https://resources.lilt.com/webinar-using-research-to-build-the-future-of-gx?hsLang=en) If you’re thinking about localizing your content to expand globally, be sure to [request a live demo](https://labs.lilt.com/cs/c/?cta_guid=cba5985b-0986-44c5-b9d5-591be158a08e&placement_guid=09092ab8-f30e-47c4-b2fb-99a92ea02c32&portal_id=4453601&canon=https%3A%2F%2Flabs.lilt.com%2Fmachine-translation-post-editing-is-a-relic&redirect_url=APefjpFtLHPNHGyoA-cDjz-FS_iBi8Qd8hCoabNzTOsrE0feBxE9amrEER5rkuKAXw222ttDIYCCDcnMMpbeT6j7TpmZblnUr4DpXwhQ-XRMO_9yzGSBTTWZ5kIpZRNQw4_8ARfKnCwWYHVEC1xtVy3MSuiocfWI0DpW_KiNba3_fxOzBX1jHlbNTxtZvFitGsOoA2LXHknjb9CBD96RDcn44XiaNHpfSULO8DM1fyu1eVq0Y4CNk_0BIn1u2pU3Pn_N-Q1wZstWAp6zF6FBWS1v_ZFqhTExbQ&click=5a5dd8e0-2798-4eb7-ae8c-c4a5cda494d1&hsutk=47d38282affe1fb7e6e39d78e51ab633&signature=AAH58kEUvTswVUJUYGAnmstHcfK1w0SNKA&utm_referrer=https%3A%2F%2Flabs.lilt.com%2F&pageId=30357068110&__hstc=210456330.47d38282affe1fb7e6e39d78e51ab633.1586201468727.1597347634531.1597709373326.106&__hssc=210456330.6.1597709373326&__hsfp=1300545055&contentType=blog-post&hsLang=en) of the Lilt platform today and chat with an expert to see how Lilt's [translation services](https://lilt.com/) can improve your efforts. [View All Posts](https://labs.lilt.com) ### [![](https://labs.lilt.com/hubfs/Infographic-Title-Page-1.png) January, 19, 2023 CEO Spence Green's 2022 Look Back and 2023 Look Ahead 3 Minute Read ![](https://labs.lilt.com/hubfs/spence.jpeg) 2022 reminded us how uncertain the world can be, and how quickly that uncertainty renders obsolete the best-laid plans. In startups, resilience and adaptability are rewarded. We would like to thank our translators, customers, and partners for helping us make phenomenal advances toward building multilingually-inclusive global customer experiences. Read More](https://labs.lilt.com/ceo-spence-greens-2022-look-back-and-2023-look-ahead?hsLang=en) ### [![](https://labs.lilt.com/hubfs/Untitled%20presentation%20(5).png) June, 10, 2022 Global Experience (GX) 102: Why Your Customer Support and Experience Strategies Need to be Global 5 Minute Read ![](https://labs.lilt.com/hubfs/elly.jpeg) This week, we’re diving into why and how GX can optimize your customer support and experience strategies. According to this year’s State of Global Experience Report, the highest impact customer touchpoint is customer support. However, only 60% of respondents believe their company is effectively localizing it. Read More](https://labs.lilt.com/gx-102-support-and-cx?hsLang=en) - [System Status](https://status.lilt.com/) - [Support Terms](https://lilt.com/terms) - [Privacy](https://lilt.com/privacy) - - - -  2026 Lilt, Inc.