In 1999, Japanese designer Shigetaka Kurita kicked off a project to help streamline communication on an early internet system by creating small pictograms. Little did he know that instead, he was the catalyst for what would become one of the most popular ways of online communication. At first, these tiny emojis were mainly used in Japan only — especially when texting through mobile devices — but gained worldwide popularity when Apple released the first iPhone. By 2010, other mobile brands started adding emojis into their operating systems, and have since gone from a simple way of expressing emotions to a social language that has become part of many cultures and societies.
One of most critical aspects to a successful customer engagement strategy is localization - without it, your prospects and customers may seem disconnected and unable to truly interact with your brand.
Language is one of the most powerful influences in our daily lives - the way we learn, the people we interact with, and the information we have access is all heavily dependent on the language we are born into.
As the world continues to become more connected, the amount of available information increases. But for many, access to that information is limited, in most cases, by factors outside of our control - where we were born, what language we speak, and the environment we live in.
Global expansion is often one of the most impactful and effective ways to grow an organization. As a result, in recent years, many organizations are starting to rely more and more on localization to expand. After all, you can’t truly understand or excel in international markets without a localization strategy.
The gaming industry is home to hundreds of millions of users worldwide. But as game developers are based in certain regions and locales, the challenges they face when preparing a game for launch start to mount. As a result, they often rely heavily on localization to ensure that their games are primed for international success.
These days, most people in the world are familiar with Google Translate. Many have used the platform or a similar piece of language translation technology. And there’s no surprise as to why - just 15 years ago, simple tasks like reading restaurant menus while traveling required a phrase book. But now you can use an app on your cell phone to accomplish the same task with incredible computing power.
“Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.”
After an inspiring day of speakers, panels, and conversations, Lilt Ascend 2020 has come and gone. First and foremost, thank you to everyone who attended our first-ever all digital conference - we couldn’t have done it without your support! We also want to send a thank you to all of our incredible speakers: Loïc Dufresne de Virel, Tom Davenport, Alessandra Binazzi, Kyunghyun Cho, Paul Buckley, Shaun Johnson, Paula Shannon, John DeNero, and Spence Green.