As the world continues to become more connected, the amount of available information increases. But for many, access to that information is limited, in most cases, by factors outside of our control - where we were born, what language we speak, and the environment we live in.
Global expansion is often one of the most impactful and effective ways to grow an organization. As a result, in recent years, many organizations are starting to rely more and more on localization to expand. After all, you can’t truly understand or excel in international markets without a localization strategy.
The gaming industry is home to hundreds of millions of users worldwide. But as game developers are based in certain regions and locales, the challenges they face when preparing a game for launch start to mount. As a result, they often rely heavily on localization to ensure that their games are primed for international success.
These days, most people in the world are familiar with Google Translate. Many have used the platform or a similar piece of language translation technology. And there’s no surprise as to why - just 15 years ago, simple tasks like reading restaurant menus while traveling required a phrase book. But now you can use an app on your cell phone to accomplish the same task with incredible computing power.
“Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.”
After an inspiring day of speakers, panels, and conversations, Lilt Ascend 2020 has come and gone. First and foremost, thank you to everyone who attended our first-ever all digital conference - we couldn’t have done it without your support! We also want to send a thank you to all of our incredible speakers: Loïc Dufresne de Virel, Tom Davenport, Alessandra Binazzi, Kyunghyun Cho, Paul Buckley, Shaun Johnson, Paula Shannon, John DeNero, and Spence Green.
At Lilt, we’re constantly looking to push the boundaries of what localization leaders are able to accomplish by running a world-class services organization, powered by the industry-leading technology that we develop in-house. As an organization, however, we’re always looking for ways to connect with localization leaders, to better serve the various stakeholders in the localization community, and to advance the interests of the broader localization industry.
