Last year, we started a series highlighting the amazing Lilt employees (or Liltonians, as we like to call ourselves). We’re excited to continue that series this week with some of our recent hires helping to pave the way for a multilingual global future. Get to know more about the faces behind the work, their backgrounds, what makes them tick, and what makes Lilt the place for them.
It’s not always easy to understand your target users when you don’t speak their language – literally. That’s why it’s important to have a global SEO strategy that makes it easy to research keywords and create content for any target locale in the world. After all, reaching all of your customers in their respective languages and locales requires a full, end-to-end global customer experience.
Global experience requires a lot of work and preparation behind the scenes, especially when preparing for launch in a new market. Content that is ready for the localization process from the start can make the difference between spectacular and so-so results when your brand goes global.
Here at Lilt, we’re focused on providing the highest quality translations possible, and that requires a large professional network of translators. We've spent years building a community of experienced and quality translators, and we're excited to showcase the incredible individuals helping to lead the charge.
What you don't know won't hurt you. Except when it comes to translation. What you don’t know about your translated content could be a huge liability for your brand.
Creating an end-to-end global experience that all customers can enjoy, regardless of language or locale, is a difficult undertaking. Doing so starts with localization - after all, 56% of customers say having product info in their native language is more important than the price.
