5 min read Image by Raw Pixel on Unsplash Localization plays an integral role in a brand’s introduction into a new market, and ensures that your company’s product information and supporting content is accessible, localized, and well-received by customers across the globe. Localization Project Managers (PMs) must communicate effectively with different stakeholders, and drive end-to-end progress in all localization initiatives. But there’s so much more that comes with the territory, and that's when things can start to get hectic. Sometimes, it’s helpful to be reminded of a few guiding principles. We’ve listed a few tips that we've found valuable for managing localization projects.
5 min read Image by Raw Pixel on Unsplash Most companies localize because they want to increase global sales by expanding into new markets. But the benefits of localization are far greater than simply maximizing sales. For starters, localization allows for your reps to appear more polished in front of prospects, stand out against the competition and ultimately, tell better stories that foster a deeper connection with your customers around the world.