Localization is a vital part of growth in most industries around the world. Some industries have historically relied on global expansion more than others, as businesses have customers across all borders. The travel and hospitality industries are no strangers to localization - with international travel becoming more economical, the primary source of new customers typically comes from abroad. And for economies that are fueled by tourism, localization becomes even more important.
The pandemic lifestyle has shifted, and consumer spending has moved from in-person to online shopping. In the United States alone, there were nearly 210 million digital buyers in 2016. Since COVID-19 struck, that number has increased by nearly 10%.