Localization is a vital part of growth in most industries around the world. Some industries have historically relied on global expansion more than others, as businesses have customers across all borders. The travel and hospitality industries are no strangers to localization - with international travel becoming more economical, the primary source of new customers typically comes from abroad. And for economies that are fueled by tourism, localization becomes even more important.
These days, most people in the world are familiar with Google Translate. Many have used the platform or a similar piece of language translation technology. And there’s no surprise as to why - just 15 years ago, simple tasks like reading restaurant menus while traveling required a phrase book. But now you can use an app on your cell phone to accomplish the same task with incredible computing power.