Localization is a vital part of growth in most industries around the world. Some industries have historically relied on global expansion more than others, as businesses have customers across all borders. The travel and hospitality industries are no strangers to localization - with international travel becoming more economical, the primary source of new customers typically comes from abroad. And for economies that are fueled by tourism, localization becomes even more important.
With the holiday season just around the corner, e-commerce business are bracing for high volumes of shoppers. And since so many consumers are foregoing in-person shopping due to the effects of COVID-19, many are staying at home and relying on online stores for the gift giving season.