If you're beginning to research localization, you'll soon discover it's a highly specialized industry, complete with its own vernacular. That's not to say it isn't accessible or welcoming. One goal of translation, after all, is to break down barriers of communication - not create them.
Localization is a vital part of growth in most industries around the world. Some industries have historically relied on global expansion more than others, as businesses have customers across all borders. The travel and hospitality industries are no strangers to localization - with international travel becoming more economical, the primary source of new customers typically comes from abroad. And for economies that are fueled by tourism, localization becomes even more important.