5 min read When thinking about global expansion for your business, consider this: 80% of the world’s population doesn’t speak English. In order to communicate effectively with locals around the world, you need to speak their language; go beyond translating your content and materials word-for-word and instead, localize. There's a difference.
If you're beginning to research localization, you'll soon discover it's a highly specialized industry, complete with its own vernacular. That's not to say it isn't accessible or welcoming. One goal of translation, after all, is to break down barriers of communication - not create them.