5-7 min read Going global means localizing key pieces of your company’s content to be understood, relevant, and well-received by international customers. The content you localize can range from marketing collateral, to support pages, all the way down to in-app chat bots! The list goes on, really. To guarantee that the translators you’re working with will do the best job possible, they’ll need a few things from you besides the content that you want them to localize – this includes your localization style guide.
The pandemic lifestyle has shifted, and consumer spending has moved from in-person to online shopping. In the United States alone, there were nearly 210 million digital buyers in 2016. Since COVID-19 struck, that number has increased by nearly 10%.