A true global customer experience begins with language. In fact, 40% of global customers won’t buy a product or service that’s not accessible in their native language. As more companies begin to understand the importance of language, localization has and will continue to be a top priority for any Global Experience (GX) strategy. By communicating to international customers without language barriers, companies are able to expand their brand reach and engagement with global audiences. In order to achieve that goal, companies must develop a high-quality GX strategy from the very start of their globalization journey.