With hundreds of languages spoken worldwide, companies have increasingly relied on hiring bilingual and multilingual staff to bridge the communication gap. In fact, companies like Air Canada boast that over 60% of their employees are bilingual. However, this increased demand has made language-skilled staff a scarce resource in the industry. This has led travel businesses to seek alternative solutions to maintain excellent customer service without breaking the bank. That's where AI solutions for translation and multilingual content generation come in.
In today’s digital-first age, the customer is in control of when, where, and how they engage with companies. And often, the best customer experience wins. But what does it mean to have the best customer experience? For many customers, it all begins with language. In fact, 65% of global customers prefer content in their language, even if it's poor quality.