5 min read Image by Raw Pixel on Unsplash Localization plays an integral role in a brand’s introduction into a new market, and ensures that your company’s product information and supporting content is accessible, localized, and well-received by customers across the globe. Localization Project Managers (PMs) must communicate effectively with different stakeholders, and drive end-to-end progress in all localization initiatives. But there’s so much more that comes with the territory, and that's when things can start to get hectic. Sometimes, it’s helpful to be reminded of a few guiding principles. We’ve listed a few tips that we've found valuable for managing localization projects.
Creating an ROI model for localization is a pain point for many organizations. We’re dedicated to helping solve this problem and are in the process of writing a guide on the very issue, coming later this month. You can pre-order your free copy here. In the meantime, we wanted to spend some time dissecting the complications of localization and ROI.