5 min read Image by Raw Pixel on Unsplash Localization plays an integral role in a brand’s introduction into a new market, and ensures that your company’s product information and supporting content is accessible, localized, and well-received by customers across the globe. Localization Project Managers (PMs) must communicate effectively with different stakeholders, and drive end-to-end progress in all localization initiatives. But there’s so much more that comes with the territory, and that's when things can start to get hectic. Sometimes, it’s helpful to be reminded of a few guiding principles. We’ve listed a few tips that we've found valuable for managing localization projects.
Localization can be a big investment in expanding your company globally. Yet, it can be tough to know whether this investment has paid off - that’s because localization enables revenue but is amongst a number of other things that generates it.