Localization is a vital part of growth in most industries around the world. Some industries have historically relied on global expansion more than others, as businesses have customers across all borders. The travel and hospitality industries are no strangers to localization - with international travel becoming more economical, the primary source of new customers typically comes from abroad. And for economies that are fueled by tourism, localization becomes even more important.
Global expansion is often one of the most impactful and effective ways to grow an organization. As a result, in recent years, many organizations are starting to rely more and more on localization to expand. After all, you can’t truly understand or excel in international markets without a localization strategy.