Last week we introduced our newest blog series by diving into the must-knows and 101 basics of Global Experience (GX). In that post, we mentioned a number of proven ways a thoughtful multilingual GX strategy can optimize your digital customer experience. Now, we’re going to take a step further and explore why and how GX can take your marketing, brand, and growth strategies to the next level.
This week, we’re diving into why and how GX can optimize your customer support and experience strategies. According to this year’s State of Global Experience Report, the highest impact customer touchpoint is customer support. However, only 60% of respondents believe their company is effectively localizing it.