The pandemic has dramatically increased the demand for companies to digitally transform. Now more than ever, businesses and consumers are moving towards a digital-first approach. And while companies are embracing new digital strategies to increase content creation and user engagement, not all are thinking about the full end-to-end customer journey through a global lens. The result? Customers around the world face fragmented and inconsistent online experiences.
In today’s digital-first age, the customer is in control of when, where, and how they engage with companies. And often, the best customer experience wins. But what does it mean to have the best customer experience? For many customers, it all begins with language. In fact, 65% of global customers prefer content in their language, even if it's poor quality.