The gaming industry is home to hundreds of millions of users worldwide. But as game developers are based in certain regions and locales, the challenges they face when preparing a game for launch start to mount. As a result, they often rely heavily on localization to ensure that their games are primed for international success.
These days, most people in the world are familiar with Google Translate. Many have used the platform or a similar piece of language translation technology. And there’s no surprise as to why - just 15 years ago, simple tasks like reading restaurant menus while traveling required a phrase book. But now you can use an app on your cell phone to accomplish the same task with incredible computing power.
“Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.”
After an inspiring day of speakers, panels, and conversations, Lilt Ascend 2020 has come and gone. First and foremost, thank you to everyone who attended our first-ever all digital conference - we couldn’t have done it without your support! We also want to send a thank you to all of our incredible speakers: Loïc Dufresne de Virel, Tom Davenport, Alessandra Binazzi, Kyunghyun Cho, Paul Buckley, Shaun Johnson, Paula Shannon, John DeNero, and Spence Green.
Editor's Note: Ascend 2020 has passed. To access Ascend 2020 on-demand, click here to access all of the recorded sessions and panels. We can’t wait for Ascend 2020 to kick off in just a few days. And with our fall conference comes a list of extraordinary speakers that we’re looking forward to hearing from. We wanted to highlight a bit about each of our speakers to share who they are, what they’ve done, and why they’ll provide great insights.
Editor's Note: Ascend 2020 has passed. To watch the event on-demand, click here to access all of the sessions and panels. In a world where conferences have moved online, we understand that it can be difficult to find the right events to help you grow both personally and professionally.
Localization processes have been, for the most part, unchanged for the last two decades. Companies have relied on expensive in-house human translators or have gone the route of utilizing machine translation. But the question that many localization leaders are starting to ask themselves is: is there another way to localize?
Localization is a vital part of growth in most industries around the world. Some industries have historically relied on global expansion more than others, as businesses have customers across all borders. The travel and hospitality industries are no strangers to localization - with international travel becoming more economical, the primary source of new customers typically comes from abroad. And for economies that are fueled by tourism, localization becomes even more important.
With more and more people looking to access information and participate in world events, companies are beginning to bring more of their content online. Localization is a term common to many of those companies as they start to grow and expand business across the world.
