A blog where you can learn, discover, and explore everything you need to know about localization
There’s little we love more than helping our customers succeed, and providing real value in their localization efforts.
We had the pleasure of joining the SF Globalization meetup this past Wednesday, Feb. 13, at the Autodesk Gallery in San Francisco, where our CEO Spence Green gave a presentation on recent advancements in neural machine translation.
Creating an ROI model for localization is a pain point for many organizations. We’re dedicated to helping solve this problem and are in the process of writing a guide on the very issue, coming later this month. You can pre-order your free copy here. In the meantime, we wanted to spend some time dissecting the complications of localization and ROI.
Tech debt — a trade-off of short term gains from shipping quick software fixes in place of better, longer-term solutions — is a common and often unavoidable practice for development teams. Accumulating tech debt provides the ability to resolve problems affecting user experience and software performance quickly.
Many discussions are happening in the localization community, particularly surrounding themes of changing landscapes and workflows, and advancements in machine translation (MT). We find it all very exciting.
If you're beginning to research localization, you'll soon discover it's a highly specialized industry, complete with its own vernacular. That's not to say it isn't accessible or welcoming. One goal of translation, after all, is to break down barriers of communication - not create them.