Last week, we announced Lilt Ascend 2020, our fall conference which is being held virtually on October 21-22. As in past years, we’ll gather enterprise language leaders to discuss the latest ideas and strategies for making products and services available to everyone.
2020 has been a year of unprecedented social and technological change. COVID-19 has caused profound societal hardship and uncertainty. Trends that seemed likely have become inevitable, perhaps the most significant of which is the increasingly digital nature of human experience. Daily demand for online products and services now exceeds peak demand prior to 2020, and businesses of all sizes are accelerating their emphasis on digital commerce and customer experience. For the localization industry, this increased demand means new opportunities to connect with customers in a personalized way.
At Lilt, we believe that the digital acceleration of life presents a once-in-a-generation opportunity to reach new customers. Rising demand for digital services can be a catalyst to evangelize the value of language, both internally and externally. While the volume and complexity of content are rising dramatically, this increased demand provides each localization program with the opportunity to add even greater value to their stakeholders.
We see our fall conference this year as an opportunity for our customers, and for our company. We have a number of exciting updates to announce that we can’t wait to share with you. We also see it as a chance to bring the community together and collaborate on ideas about where our industry can go as we lead the corporate charge in elevating the global customer experience.
In this time of rapid change, we want to enable our customers to rise above the chaos and do their best work yet, with programs that are optimized to accomplish all they can. But it’s hard to do alone, and for this reason, we believe that bringing the community together for ideation, discussion, and problem solving is the best thing we can do to enable our customers to take their programs further. With all its twists and turns, 2020 serves as an opportunity for the localization industry to ascend to greater accomplishments, and we intend to enable our customers with the support and resources they need to take their programs to the next level, with Lilt Ascend as the first step in this process.
We hope that you will bring your ideas to the table, and join us for robust discussions, creative ideation, industry exploration, and new perspective.
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