People ≠ dictionaries.
How likely are you to buy from a website that you can’t read? A study conducted by CSA Research found 87% of customers wouldn't buy from an English-only website. Consumers simply aren’t confident enough to part with their money on a website in a language they can’t understand. From eCommerce websites to cryptocurrency transactions, reaching customers in their native languages is essential for building trust. And while 70% of professionals agree that their website is critical to company success, only 60% believe that their websites are being effectively localized for global customers.