The way consumers buy and make purchasing decisions is changing. With millions of products and services available at a click of a button, customers are now in control of who, when, and where they engage with eCommerce brands and companies. Oftentimes, language is one of the biggest differentiators.
Last year, we started a series highlighting the amazing Lilt employees (or Liltonians, as we like to call ourselves). We’re excited to continue that series this year with some of our team members helping to pave the way for a multilingual global future. Get to know more about the faces behind the work, their backgrounds, what makes them tick, and what makes Lilt the place for them.
Welcome to July’s newsletter! This month, we hosted a Zendesk Connector webinar demo, published an award-winning research paper, and announced our newest official partnership! Read on to learn more about what we were up to.
In today’s digital world, building trust is one of the most important ways that companies in the financial industry can win new customers. That said, trust requires brands to connect and communicate in a way that all customers can understand and feel certainty with.
Summer has been all sorts of fun at Lilt! This month, we hosted a State of GX Report webinar, were listed in the 2022 GartnerⓇ Market Guide, and shared our recent approval for ISO certifications! Read on to learn more about what we were up to in June.
Although it’s less frequently discussed than other big hitters like design and promotion, language is a major factor in fulfilling your website’s potential for optimal customer engagement.
Here at Lilt, we’re focused on providing the highest quality translations possible, and that requires a large professional network of translators. We've spent years building a community of experienced and quality translators, and we're excited to showcase the incredible individuals helping to lead the charge in building successful global experiences. Much like our Liltonian Spotlight series, we're sharing the backgrounds of the talented professionals in our community in our newest series, the Translator Spotlight Series.
Every global customer is now online and searching — which means that almost every product and service is also online. So, in order to stand out from the noise, it's important for companies to have a global experience strategy that considers how to make all touchpoints, including your product, multilingual. Why is it important to do? When it comes to the competition, localizing your product content is one of the best ways to educate global customers on your offering, how it works, and why it’s different from your competitors. In fact, 56% of customers say having product information in their native language is more important than price at the purchasing stage. In this blog, we’ll be discussing the best ways to localize your content to reach and engage with your global markets.
93% of all digital customer experiences begin with search engines. And since every modern customer is now online and searching, the biggest challenge for many businesses is figuring out how to build a global experience that stands out from the competition. The solution? Search Engine Optimization (SEO). But what exactly is SEO? In simple terms, SEO is the process of increasing your website and content visibility through organic search results in search engines, such as Google and Bing. A successful SEO strategy will drive traffic to your website and help your content rank higher in search engine results pages, both of which can significantly improve your global customer experience.