Localization can be a big investment in expanding your company globally. Yet, it can be tough to know whether this investment has paid off - that’s because localization enables revenue but is amongst a number of other things that generates it.
Watch all episodes of the Global Experience Leaders series by visiting www.lilt.com/gxl.
Nowadays, users want to interact with online brands in their native language. This makes a lot of sense. Having multilingual content shows that the company cares and ensures a seamless user experience, especially for purchases.
Lilt Launches Inaugural State of the Localization Industry Survey New Report Identifies Top Localization Trends for 2021 and Beyond
The COVID-19 pandemic is shaping up to be one of the most influential experiences that most individuals and businesses have ever encountered. On one side, it’s changed the way consumers interact with companies. On the other, it’s transformed the way companies operate and plan for the future.
Telling your company’s story is no small feat. To succeed with content marketing, you have to consider your target audience, locales, brand voice, content types, publication calendar, distribution strategy, marketing goals - and more!
In the last few decades, machine translation has become more and more common as a tool to improve speed and reduce cost for companies scaling localization programs. The process itself has helped to make large amounts of the world’s content available for people outside of the target language audience.