Growing your business into the global marketplace is the ultimate goal for many enterprise businesses. However, along with the excitement expansion brings comes the inevitable logistic headaches. Challenges like translating for multiple languages or translating a large volume of content can be met by investing in a Translation Management System, or TMS. A TMS is a software platform that helps organizations manage a multilingual localization process from start to finish, and provides localization stakeholders transparency into the entire translation process and pipeline.
Taking your brand onto the global stage requires intention, strategy, and diligent research. After all, new demographics mean new consumers, vendors, and partners. In order to enable successful international growth, understanding purchasing habits, cultural differences, and customer preferences in each new location is a necessity.
Happy Fall! It’s a new season, and we have new updates from Lilt. This month, we released new content on maximizing localization ROI, announced our new Connector and partnership with CaptionHub, and shared our official partnership with the National Weather Service. Read on to learn more about what we were up to this month.
The inaccessibility of weather alerts has had severe consequences. Single-language federal, state, and local alerting systems have resulted in greater risk to non-English speakers during hazardous weather conditions. For example, a 2020 study found that emergency warnings during California's Thomas Fire in 2017 were initially only available in English, resulting in hundreds of Latino/a residents unaware of life-saving information and evacuations.
Enterprises are complex ecosystems, made up of thousands (if not millions) of people, tools, and systems. Like all growing organizations, many of the world’s leading companies are prioritizing expansion into new markets and countries. However, without the right tools, technologies, and processes, global expansion strategies oftentimes result in a fragmented customer experience — that is, unless you’ve invested in a scalable and globally-connected localized strategy.
In the US, it’s estimated that 1 out of 4 students don’t speak English at home — and many others don’t speak it natively. Over the last two decades, eLearning has emerged as one of the biggest markets in the education industry. Predicted to be valued at $325 billion by 2025, the eLearning industry has grown by over 900% since 2000 - and this growth isn’t slowing down any time soon. As more students look to online resources as a convenient alternative to in-person education and training, it has become more important than ever for eLearning companies to provide resources, materials, and student experiences in multiple languages.
As we look back on the last months of summer, we’re proud to have welcomed Lilt’s first CMO, announced our newest Dual method Connectors, and shared exciting resources to maximize your localization ROI. Read on to learn more about what we were up to this month.
Your company has probably mastered your customer journey…in English. But what about your global customers who don’t speak English as their first language? Are their experiences on par with those within your borders? If the answer is no, your brand needs a transnational strategy to improve the customer experience.
In today’s digitally-connected world, the key to multinational success is localization. In fact, nearly 90% of companies believe Global Experience (GX) is a priority for them within their target markets. And in order to meet these growing demands, it’s extremely important to be able to build and scale an efficient global experience program. However, scaling your program into new markets and languages can be a heavy, expensive lift. And with so many new technologies and platforms in the market, it can be hard to identify which localization tools are worth investing your time and capital in. To help, we’ve compiled a list of three scalable, cost-saving technologies that will successfully ready your global teams and localization campaigns.
