The translation and localization industries have changed quite a bit over the last few decades. Over the course of that time, we’ve seen the power and might of machine translation as it’s started to revolutionize the way translation is done.
Developing a brand is a long process, one that often takes years to craft. Even then, it’s never perfected - it’s something that companies are constantly trying to improve as goals shift and business objectives change.
In today’s connected, global world, companies that plan to extend beyond the borders of their founding nation are urged to think about localization. Many companies need to translate content to connect with citizens even in their own countries.
Over the last few decades, modern machine translation has improved more and more. From its beginnings in the 1940s to its contemporary improvements, machine translation has undergone plenty of change. As it’s improved, however, questions about its ability have been raised time and time again.
Here at Lilt, we’re passionate about making the content of the world more accessible to all by providing a more efficient and affordable language translation and localization ecosystem. And with work becoming more digital and commerce increasingly headed online, it’s more apparent than ever the need for localized content.
In today’s world, there is an endless number of software tools and systems that a company can use to accomplish most day-to-day tasks. Everything from team organization charts and payroll to content management and sales strategy can be found in a software platform out in the world. And while some industries tend to avoid online tools, plenty of existing and emerging industries gravitate towards them.
Many industries have been drastically affected by the global outbreak of COVID-19 throughout the beginning of 2020. For some, the impact of the virus seemed like something that may pass quickly. But as more time passes and international economies suffer, its affects cannot be understated. While localization may not be an industry in a high-risk environment, it does touch so many others that are.
These days, AI and automation are two topics that are taking the world by storm. Many industries, from manufacturing to real estate, are thinking about how to implement processes to speed up productivity and eliminate unnecessary manual work.
