eLearning has become an educational lifeline across the globe. At the start of the pandemic, eLearning was an essential mode of continuing classroom education. Now, eLearning is surging as a convenient alternative to in-person education. Even companies are following suit by providing online training and up-skilling for their employees. There’s no doubt that eLearning will continue to grow. In fact, experts predict that the eLearning market will be worth $325 billion by 2025. As eLearning continues to boom globally, localization has (and will continue to) become an essential partner for educational success. Let’s take a deep dive into eLearning localization and why it’s important for unlocking global educational results.
Rolling out your product or service globally is an exciting endeavor. After all, taking your company global and localizing your brand can boost your sales, give you a competitive advantage, and expand your brand recognition and searchability. You’ll also build rapport with new customers - in fact, 75% of users prefer to buy products in their native language (not to mention in their local currency), so localization can have a big impact on company reputation.
Over the past year, more and more customer interactions have moved online, causing changes in how people engage with companies. As a result, a lot of important discussions are happening in the localization industry about how to optimize localization programs and scale efforts to match the increase in demand.
Keeping your internal stakeholders happy can be a Herculean task.
Last year, we started a series highlighting the amazing Lilt employees (or Liltonians, as we like to call ourselves). We’re excited to continue that series this week with some of our recent hires helping to pave the way for a multilingual global future. Get to know more about the faces behind the work, their backgrounds, what makes them tick, and what makes Lilt the place for them.
