This week, we’re exploring why and how GX can optimize your product strategies. In today’s digital global market, one of the most important aspects of optimizing product reach and functionality is localization. Without it, customers have little to no opportunity to understand let alone engage with your product.
Here at Lilt, we’re focused on providing the highest quality translations possible, and that requires a large professional network of translators. We've spent years building a community of experienced and quality translators, and we're excited to showcase the incredible individuals helping to lead the charge in building successful global experiences. Much like our Liltonian Spotlight series, we're sharing the backgrounds of the talented professionals in our community in our newest series, the Translator Spotlight Series.
In May, we published our long-awaited 2022 State of Global Experience (GX) Report! Read on to learn more.
Ecommerce opens your business up to a global marketplace, providing you with a website to drive your brand awareness and conversion rates. But getting sales from a massive potential customer base with linguistic and cultural differences can seem almost impossible. That’s where localization steps in. Localization adapts your products, services, content, and branding to resonate with individual markets. It makes your business relevant to your target audiences by addressing cultural nuances, linguistic differences, and local customs. It's a vital strategy to build stronger relationships, extend your brand influence, and increase your growth in both existing and new markets. For ecommerce brands, localization can be a big differentiating factor that helps new audiences feel more connected than ever. Let’s take a deeper dive into localization for ecommerce.
93% of all digital customer experiences begin with search engines. And since every modern customer is now online and searching, the biggest challenge for many businesses is figuring out how to build a global experience that stands out from the competition. The solution? Search Engine Optimization (SEO). But what exactly is SEO? In simple terms, SEO is the process of increasing your website and content visibility through organic search results in search engines, such as Google and Bing. A successful SEO strategy will drive traffic to your website and help your content rank higher in search engine results pages, both of which can significantly improve your global customer experience.
This week, we’re diving into why and how GX can optimize your customer support and experience strategies. According to this year’s State of Global Experience Report, the highest impact customer touchpoint is customer support. However, only 60% of respondents believe their company is effectively localizing it.
Lilt Awarded ISO 9001 and ISO 17100 Certifications Certifications Validate Lilt’s Ability to Adhere to Rigorous Translation Production Standards and Requirements San Francisco, CA - June 9, 2022 - Lilt, the leading Global Experience (GX) platform enabling organizations to build and deliver multilingual experiences, has been awarded two distinct ISO certifications by the Association of Translation Companies (ATC), including ISO 9001 (quality management) and ISO 17100 (translation services).
Last year, we started a series highlighting the amazing Lilt employees (or Liltonians, as we like to call ourselves). We’re excited to continue that series this year with some of our team members helping to pave the way for a multilingual global future. Get to know more about the faces behind the work, their backgrounds, what makes them tick, and what makes Lilt the place for them.
Lilt Included in 2022 GartnerⓇ Market Guide for AI-Enabled Translation Services Lilt is Recognized as a Representative Vendor in this 2022 report San Francisco, CA - June 7, 2022 - Lilt, the leading Global Experience (GX) platform, today announced that it has been identified as a Representative Vendor in the Gartner "Market Guide for AI-Enabled Translation Services" 2022 report.
Lilt's New State of Global Experience Report Reveals That Only 12 Percent of Digital Customer Touchpoints Are Fully Multilingual With 70% of respondents reporting that less than half of their customer touchpoints are multilingual, the Global Experience is fragmented and in need of more enterprise support San Francisco, CA - May 24, 2022 - Lilt, the leading global experience platform enabling organizations to build and deliver multilingual experiences, today announced the results of their 2022 State of Global Experience report. With over 1,800 responses from various departments, companies, and geographies, the survey and report aim to capture the strategies, pain points, and best practices of global customer experience and engagement.