Watch all episodes of the Global Experience Leaders series by visiting www.lilt.com/gxl.
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In our last episode of the Global Experience Leaders series, Lilt CEO Spence Green spoke with Nicole Broe from Snap about building and scaling localization programs, including the importance of building internal cross-functional partnerships, learning to brace for scale, the strategy behind global expansion, and much more.
This week's episode looks at a leader that's worked at some of the largest and most impactful global technology companies in the last 20 years: Anna Schlegel.
In Episode 3 of GXL, Anna Schlegel, the former VP of the Global Portfolio-to-Market organization at NetApp and current VP of Product, International and Globalization at Procore. Anna has worked in the tech industry in the Silicon Valley for over 20 years, leading teams at Cisco, VMWare, Xerox, and Verisign. She is also the co-founder of Women in Localization, the leading professional organization for women in the Localization industry with over 5000 members worldwide.
With the recent shifts towards a more digital go-to-market strategy, never has the global customer experience been more important. In this episode, Spence and Anna talk about how to build localization at an enterprise organization, understanding the true business case of global growth, the questions that localization leaders need to ask, and so much more.
Keep an eye out for upcoming episodes with Jochen Hummel (Founder and former CEO of Trados) and Thiago Schreiner (Senior Director, Global Localization at Blizzard Entertainment).
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To listen to the latest episodes of the Global Experience Leaders series, visit lilt.com/gxl. To keep up with all upcoming episodes, news, and information around the Global Experience Leaders series, subscribe to get notified of all new content. If you are interested in being featured in the Global Experience Leaders series, please reach out to firstname.lastname@example.org.