In today’s digital-first age, the customer is in control of when, where, and how they engage with companies. And often, the best customer experience wins. But what does it mean to have the best customer experience? For many customers, it all begins with language. In fact, 65% of global customers prefer content in their language, even if it's poor quality.
This week, we’re diving into why and how GX can optimize your customer support and experience strategies. According to this year’s State of Global Experience Report, the highest impact customer touchpoint is customer support. However, only 60% of respondents believe their company is effectively localizing it.