---
title: "Engage Your Global Audience with Multilingual Video Content: Webinar Recap"
description: Whether you watch the 45-minute session or read this summary, you will walk away with a concrete foundation in AI translation to help you transform the way you execute localization.
image: https://labs.lilt.com/hubfs/Lilt%20+%20CaptionHub%20Webinar%20Deck.png
---
- [Lilt.com](https://lilt.com/)
- [Resources](https://lilt.com/resources)
- [Lilt.com](https://lilt.com/)
- [Resources](https://lilt.com/resources)
## Engage Your Global Audience with Multilingual Video Content: Webinar Recap
by Elly Lee
July, 27, 2023 6 Minute Read
-
-
-
Video content has become increasingly important in the customer journey, as it provides a way to engage customers at every stage of the experience. To meet this increasing demand, many content creators are looking towards AI-powered solutions to help create high-quality and engaging video content. Hosted by [CaptionHub](https://www.captionhub.com/) and Lilt, [our recent webinar](https://resources.lilt.com/captionhub-lilt-web-lp?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=&hsLang=en) focuses on the role of AI in making subtitling and translation services more accurate and efficient.
Walking through an [exclusive demo](https://lilt.wistia.com/medias/z70n8dayx1?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=), Sylvia Ananicz, Vice President of Revenue at Lilt, and James Jameson, Chief Commercial Officer at [CaptionHub](https://www.captionhub.com/), highlighted how their integrated services can streamline and enhance the process of creating multilingual video content for a global audience.
Whether you watch the [30-minute session](https://resources.lilt.com/captionhub-lilt-web-lp?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=&hsLang=en) or read this recap, you will walk away with a deeper understanding of how AI translation will transform the way you produce multilingual media. Below are three insightful takeaways from the webinar:
• Video content is pivotal in every stage of the customer journey.
• AI plays a crucial role in enhancing the productivity and accuracy of subtitling and translation services.
• Contextual AI is the future of translation services.
## Takeaway 1: Video content is pivotal in every stage of the customer journey.
The demand for more streamlined video subtitling and creation has increased significantly in the past year. Customers increasingly prefer to consume content in video form, across all industries. From awareness to customer retention, video content exists in every single step of the customer journey. Especially when the volume is off, [subtitling and on-screen text](https://lilt.com/use-cases/subtitling?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=) are becoming more crucial for engaging with content. As a result, brands are expected to create compelling and localized video content to engage with a diverse global audience.
As consumers increasingly rely on video to connect with brands, organizations must adapt their localization processes to keep up with this shifting landscape. Naturally, this has raised a greater need for more streamlined processes for video subtitling and creation.
## Takeaway 2: AI plays a crucial role in enhancing the productivity and accuracy of subtitling and translation services.
"What we're going to look at now is really how Lilt and [CaptionHub](https://www.captionhub.com/) can operate together to deliver all of that subtitling and localization across your video at any given scale… One of the things that you can do here to really get the most out of [CaptionHub](https://www.captionhub.com/) and also our relationship with Lilt to set these automations up."
James Jameson
Chief Commercial Officer
Lilt and [CaptionHub](https://www.captionhub.com/) demonstrated how their AI technologies can significantly increase the productivity of linguists and the accuracy of translations. Leveraging Lilt's Contextual AI Engine and [CaptionHub](https://www.captionhub.com/)’s automated transcription features through integrations, content creators can seamlessly access multilingual subtitling services.
By leveraging [Lilt’s Connector with CaptionHub](https://lilt.com/connectors/captionhub?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=), video creators can create workflows that are able to handle large volumes of video content, automate processes, and improve the accuracy of translations over time. This investment will enable businesses to produce relevant video content quickly and efficiently, helping them to engage global customers and build meaningful relationships.
.png?width=960&height=540&name=Lilt%20+%20CaptionHub%20Webinar%20Deck%20(1).png)
## Takeaway 3: Contextual AI is the future of translation services.
"The productivity of the linguist is really increasing and so the turnaround times can be a lot faster, which we know is really critical in producing video content that's relevant in this space."
Sylvia Ananicz
Vice President of Sales, Americas
The webinar ended with an exclusive walk-through of how video content is translated and subtitled using Lilt and [CaptionHub](https://www.captionhub.com/)'s integrated services. Demonstrating how[Lilt’s Contextual AI technology](https://labs.lilt.com/lilt-introduces-contextual-ai-engine-for-translation-outperforms-google-translate-and-gpt-4-on-accuracy-latency-and-cost?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=&hsLang=en) can instantly adapt to the linguist’s inputs and prove on-the-fly updates to translation suggestions, Lilt’s Solutions Architect, Jonathan Bourriquis, shares [how this technology boosts translator productivity](https://labs.lilt.com/unlocking-the-power-of-collaboration-linguists-and-ai-translation-systems?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=&hsLang=en) and ensures a high level of accuracy in translations.
By combining AI's power with human expertise, Lilt offers both Instant translations and Verified translation services, ensuring the highest quality localized content.
Overall, the webinar highlighted the importance of video content in the customer journey and the need for businesses to invest in AI-powered services to streamline the process of creating and subtitling videos. As the demand for multilingual video subtitling and on-screen text increases, content creators are encouraged to adopt AI early to streamline processes, enhance audience engagement, and improve translation accuracy over time.
With the right technologies in place, businesses can produce relevant video content quickly and efficiently, helping them to engage customers and build relationships. Through our collaborative approach to video content localization with [CaptionHub](https://www.captionhub.com/), our AI-based technologies greatly improve the speed and accuracy of translating and subtitling services. To learn more about how [CaptionHub](https://www.captionhub.com/) and Lilt's integrated services can handle large volumes of video content, automate processes, and improve the accuracy of translations over time, [watch our full webinar on-demand](https://resources.lilt.com/captionhub-lilt-web-lp?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=&hsLang=en).
[.png?width=623&height=76&name=Lilt-Blog%20CTA%20(1).png)](https://resources.lilt.com/captionhub-lilt-web-lp?utm_source=blog&utm_medium=direct&utm_campaign=recap&utm_content=&hsLang=en)
[View All Posts](https://labs.lilt.com)
### [ November, 16, 2023 Speed Up Your Multilingual Video Subtitling: Webinar Recap 4 Minute Read  The increasingly important role of multimedia content in digital customer experiences has spurred the rapid growth of enterprise video content generation. As a result, optimizing multilingual multimedia workflows has never been more crucial, as content creation teams are tasked with translating high volumes of multimedia content, often with quick turnaround times. In our recent joint webinar with LILT partner CaptionHub, LILT Product Manager Vignesh Rajendran and CaptionHub’s CCO James Jameson explore the ways that employing an AI strategy enables global organizations to accelerate and amplify multimedia localization and provide an in-depth look at the LILT-CaptionHub Connector. Whether you watch the 30-minute recording of this session or read the recap below, you can expect to walk away with a clearer understanding of the ways that global enterprises can benefit from an AI-powered multilingual subtitling strategy. Read More](https://labs.lilt.com/speed-up-your-multilingual-video-subtitling-webinar-recap?hsLang=en)
### [ November, 28, 2023 LILT-WPML Connector: Reach a Global Audience with your WordPress Site 3 Minute Read  In an increasingly digital world, having a website that can reach a global audience is crucial for businesses and organizations to engage with their customers. Whether expanding into a new geographic market, improving customer experience in an existing market, or expanding your existing web presence, offering web content in the languages of your customers is essential. However, translating your WordPress website into all relevant languages is no small feat. Legacy translation workflows involved hours of manual work for content teams, downloading, sending, and uploading content. Read More](https://labs.lilt.com/lilt-wordpress-connector-global-reach?hsLang=en)
- [System Status](https://status.lilt.com/)
- [Support Terms](https://lilt.com/terms)
- [Privacy](https://lilt.com/privacy)
-
-
-
-
2026 Lilt, Inc.