Alexa Tan

Content Marketing at Lilt
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Posts by Alexa Tan:

Using language to improve your customer success efforts

5 min read

There’s a new pressure to stand out throughout the entirety of a customer’s journey with a brand. Today’s customers have infinite options; from simple selections like ice cream brands, to increasingly complex business software offerings. The job of a customer success leader is to make sure customers have the best […]

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Beyond Revenue: Additional benefits of localizing

5 min read 

Image by Raw Pixel on Unsplash

Most companies localize because they want to increase global sales by expanding into new markets. But the benefits of localization are far greater than simply maximizing sales. For starters, localization allows for your reps to appear more polished in front of prospects, stand out […]

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Don't just translate, localize.

5 min read

When thinking about global expansion for your business, consider this: 80% of the world’s population doesn’t speak English. In order to communicate effectively with locals around the world, you need to speak their language; go beyond translating your content and materials word-for-word and instead, localize. […]

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To Win at Localization, Begin with Your Project Plan

5 min read

Image by Raw Pixel on Unsplash

Localization plays an integral role in a brand’s introduction into a new market, and ensures that your company’s product information and supporting content is accessible, localized, and well-received by customers across the globe.

Localization Project Managers (PMs) must communicate […]

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